How to Improve Your Brand Image on LinkedIn

The way you present yourself and your business on LinkedIn can significantly impact how potential clients, partners, and peers perceive you. It’s not just about having a profile; it’s about crafting a brand image on LinkedIn that reflects your core values and communicating in a way that resonates with your audience.

Why Brand Image Matters on LinkedIn

LinkedIn is often the first place people go to learn about you and your business. Your profile picture, banner, headline, and summary are all integral parts of your brand image. They should collectively convey who you are, what you stand for, and the value you bring to the table.

For professionals in financial services, your brand image needs to communicate trust, competence, and reliability. A professional headshot, a well-crafted headline that highlights your expertise, and a summary that showcases your experience and values can make a strong first impression. Don’t forget the visual elements—your banner image should align with your brand, whether it’s a sleek design that reflects precision or a more personalised image that conveys approachability.

This is how we use the visual element of colour to communicate our brand.

Crafting Your Communication Tone on LinkedIn

Your communication tone on LinkedIn is how you express your brand’s personality in your posts, comments, messages, and articles. The tone you adopt should align with your brand values and the image you want to project.

For instance, if your brand values accuracy and professionalism, your tone should be formal and precise. This doesn’t mean your content has to be dry—engage your audience with insightful posts that demonstrate your expertise, and use clear, concise language that leaves no room for misinterpretation. If your brand emphasises personalised service and approachability, a more conversational tone can make you seem more relatable. Share stories, ask questions, and respond to comments in a way that feels genuine and human.

Remember, consistency is key. Whether you’re posting an article, sharing a status update, or engaging in a discussion, your tone should consistently reflect your brand. This helps to build a coherent and recognisable brand identity, which can strengthen the trust and rapport you have with your audience.

Using LinkedIn to Show Your Business Values

Your activity on LinkedIn should reflect the values that define your business. This includes the content you share, the comments you make, and even the connections you seek. By being intentional about what you post and how you engage with others, you can use LinkedIn as a platform to showcase your commitment to those values.

This LinkedIn post below was then crafted around those core values By using your brand values as your content pillars, you not only provide value to your network but also reinforce the principles that guide your business.

Final Thoughts

Your LinkedIn presence is a powerful extension of your brand image and communication tone. It’s where your professional identity meets public perception, and it’s crucial that the two are aligned with your business values.

By carefully crafting your LinkedIn profile and engaging thoughtfully with your network, you can ensure that your brand is seen as a trustworthy and competent leader in your field.

Remember, social media is not just a platform for networking—it’s a stage where your brand values take centre stage. Use LinkedIn wisely to build a brand image that speaks volumes about who you are and what you stand for.